Leads were going cold before anyone called
Home services company · 8-person sales team
The problem
Hundreds of leads per month from Meta Ads, but reps took hours to respond, follow-up depended on memory, and nobody knew which deals were stuck.
What I did
- Rebuilt the GoHighLevel pipeline with clear stages and automatic deal assignment.
- Set up instant SMS + WhatsApp response in under 60 seconds after each opt-in.
- Created a 14-day follow-up sequence that stops the moment a lead replies.
- Built a dashboard showing response time and conversion per rep.
